¹ I have pieced together the description of the fire and, indeed, the broader story of what happened at Nokia, Ericsson, and Philips from interviews I conducted, numerous news reports, website descriptions of technology companies, and annual reports. Of the news reports, the best known is “Trial by Fire: A Blaze in Albuquerque Sets off Major Crisis for Cell-Phone Giants. Nokia Handles Supply Shock with Aplomb as Ericsson of Sweden Gets Burned—Was Sisu the Difference?” by Almar Latour, the Wall Street Journal, January 29, 2001. Other newspaper and newsmagazine citations are given here and in subsequent chapters in conjunction with specific quotes.