The Fortune At the Bottom of the Pyramid, 5th Anniversary Edition, by C.K. Prahalad
from Wharton School Publishing

An idea can change the world...

Innovated to find a profitable and empowering means of housing Mexico's poor.

CEMEX, largest cement manufacturer in Mexico

Launched a national campaign around Lifebuoy soap to promote hand-washing and disease prevention.

HINDUSTAN LEVEL LIMITED
largest soap seller in india and subsidiary of Unilever

Devised a unique financing model to offer credit to Brazil's poor.

CASAS BAHIA, largest retail chain in Brazil

[2005-2010]

In the last 5 years, C.K. Prahalad's vision has ignited growth.

Tap into his vision.

C.K. Prahalad, Named #1 of the Thinkers 50

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"A unique combination of strategic vision and financial acumen"
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