IBM Press Newsletter February 2008 Welcome to the IBM Press Newsletter ************************************************************ FREE eBOOK, AUTHOR PODCASTS ON INFORMATION MANAGEMENT TOPICS ************************************************************ To celebrate the publication of a number of important new DB2 and Information Management IBM Press books we are offering: * FREE 200-page eBook available for download. Check out important content from our new and classic DB2 and Information Management titles. Topics covered include: PureXML Storage Engine, Database Security, SQL PL Language Elements, and Data Mining to Improve Innovation. Download this FREE eBook to read about these important topics and more. * New Author Podcasts. We currently have 3 new author podcasts available on DB2's Self-Tuning Memory Manager, Unlocking the Business Value in Unstructured Information and Understanding DB2. Through March we'll be adding more podcasts and articles on ITIL, Trusted Computing, using DeepCompression to Supercharge your DB2 9.5 Database, and more. * 35% discount on 10 new and best-selling DB2 and Information Management books. Plus free ground shipping in the US. Download the eBook, hear the podcasts, and view the books on discount on our web site: http://www.ibmpressbooks.com/promotions/promotion.asp?promo=136211 ************************************************************* NEW ENDORSEMENT AND PODCAST FOR REACHING THE GOAL ************************************************************* First, we're thrilled to have received a resounding endorsement for Reaching The Goal: How Managers Improve a Services Business Using Goldratt's Theory of Constraints from Eli Goldratt, author of The Goal and founder of Theory of Constraints (TOC): "Excellent writing...a beautiful piece of work. I consider it one of the best books on TOC to have emerged from outside my organization. In fact, I am so impressed that I've asked John Ricketts to be my co-author for a series of books I plan to write on the concept of "ever-flourishing companies." - Eliyahu M. Goldratt Also, hear John Ricketts' new two-part audio podcast. In Part 1, John presents his breakthrough management approach that embraces what makes services different: their diversity, complexity, and unique distribution methods. In Part 2 he contrasts the Theory of Constraints approach to services projects versus non-services projects. ************************************************************ TWO IMPORTANT NEW BOOKS ON RATIONAL TECHNOLOGY ************************************************************ Requirements Management Using IBM Rational RequisitePro By Peter Zielczynski Utilizing a start-to-finish sample project, requirements expert Peter Zielczynski introduces an organized, best-practice approach to managing requirements and shows how to implement every step with RequisitePro. You'll walk through planning, eliciting, and clarifying stakeholder requirements; building use cases and other key project documents; managing changing requirements; transforming requirements into designs; and much more. Every stage of the process is illuminated with examples, realistic artifacts, and practical solutions. This book is an invaluable resource for everyone who creates requirements, and everyone who relies on them: business analysts, systems analysts, project managers, architects, designers, developers, and testers alike. http://www.ibmpressbooks.com/bookstore/product.asp?isbn=0321383001 Use coupon code IBM3001 at checkout for a 35% discount. IBM Rational Unified Process Reference and Certification Guide By Ahmad K. Shuja, Jochen Krebs The IBM Rational Unified Process has become the de facto industry-standard process for large-scale enterprise software development. The IBM Certified Solution Designer - IBM Rational Unified Process V7.0 certification provides a powerful way for solutions developers to demonstrate their proficiency with RUP. The first and only official RUP certification guide, this book fully reflects the latest versions of the Rational Unified Process and of the IBM RUP exam. Authored by two leading RUP implementers, it draws on extensive contributions and careful reviews by the IBM RUP process leader and RUP certification manager. This book covers every facet of RUP usage. It has been carefully organized to help you prepare for your exam quickly and efficiently – and to provide a handy, compact reference you can rely on for years to come. http://www.ibmpressbooks.com/bookstore/product.asp?isbn=0131562924 Use coupon code IBM2924 at checkout for a 35% discount. ************************************************************ IN THE NEWS ************************************************************ Mainframe Basics for Security Professionals by Ori Pomerantz, Barbara Vander Weele, Mark Nelson, Tim Hahn "It provides a good overview of a variety of mainframe and RACF topics. Written by Mark Nelson, Ori Pomerantz, Barbara Vander Weele, and Tim Hahn, this book covers JCL, USS, Userid Administration and Groups, Protecting Data and Resources, Logging, Auditing, Delegation of Authority, and Enterprise- Wide Security." -- The Henderson Group blog http://www.stuhenderson.com "There's no faster way to extend your expertise into 'big iron' environments." -- Help Net Security http://www.net-security.org/secworld.php?id=5781 Do It Wrong Quickly: How the Web Changes the Old Marketing Rules by Mike Moran "...This just may be the marketing book of 2008." -- The Higher Ed Marketing Blog http://higheredmarketingblog.wordpress.com/2008/01/31/do-it-wrong-quickly/ "It's chocked endlessly with examples and advice for web marketers. Grab a copy if for no other reason than if you EVER have trouble making a case to launch something new, cite a thought-leader from IBM. Works every time." -- Mediabistro.com http://www.mediabistro.com/prnewser/on/book_of_the_week_do_it_wrong_quickly_75292.asp "Overall the book was extremely useful and provided a myriad of actionable ideas and tactics especially useful for online and search engine marketers." -- Marketing Prowess, http://www.marketingprowess.com/marketing-book-review-do-it-wrong-quickly-how-the-web-changes-the-old-marketing-rules/ ************************************************************ AUTHOR BLOGS ************************************************************ NEW BLOG! Our own Ellice Uffer from IBM Press marketing has started a blog about book publishing and marketing, which of course includes mentions of our books. Check it out! Ellice Uffer IBM Press Marketing http://covertocover.wordpress.com/ Carl Kessler Author of Outside-in Software Development http://outside-in-thinking.com/ Sandy Carter Author of The New Language of Business: SOA & Web 2.0 http://www-03.ibm.com/developerworks/blogs/page/SOA_Off_the_ Record Mike Moran Author of Search Engine Marketing, Inc. and Do It Wrong Quickly http://www.mikemoran.com/biznology/index.htm Chris Eaton An Expert's Guide to DB2 Technology http://blogs.ittoolbox.com/database/technology/ Sanjay Bose Author of Service-Oriented Architecture (SOA) Compass: Business Value, Planning, and Enterprise Roadmap http://www.ibm.com/developerworks/blogs/page/sbose Rawn Shah Author of Service-Oriented Architecture (SOA) Compass: Business Value, Planning, and Enterprise Roadmap http://www-03.ibm.com/developerworks/blogs/page/rawn DB2 Express-C Team: http://db2expressc.blogspot.com/ Irresistible! Markets, Models, and Meta-Value in Consumer Electronics http://www.irresistibleelectronics.blogspot.com/ ************************************************************ WRITE FOR US ************************************************************ Interested in becoming an author? We have a new podcast, just for you. Find out what makes a good IBM Press book and how to get started: http://www.ibmpressbooks.com/becomeanauthorpodcast For additional information, visit: IBM Employees: http://w3.ibm.com/marketing/ibmpress Customers/Partners: http://ibm.com/ibmpress Was this forwarded to you by a friend or colleague? To subscribe to this newsletter, visit: http://www.ibmpressbooks.com/newsletters ************************************************************ REGISTER YOUR IBM PRESS BOOK ************************************************************ Register your IBM Press book and receive electronic sample chapters from some of our most popular IBM Press books. In addition, you will be automatically entered into a monthly drawing for a free IBM Press book. Visit http://www.ibmpressbooks.com/ibmregister to learn about all the book registration benefits. ************************************************************ SITE MEMBERSHIP ************************************************************ Become a registered member on our site, and you can save up to 20% on all purchases every day at ibmpressbooks.com. To join, fill out a user profile and start saving money when you buy direct. http://www.ibmpressbooks.com/membership ************************************************************ IBM EMPLOYEE ORDERING INFORMATION ************************************************************ Log onto w3 and purchase books in IBM's Bond system ************************************************************ INTERNATIONAL CUSTOMERS ************************************************************ Interested in buying books outside of North America, purchase here: http://www.ibmpressbooks.com/shopinternational Canadian Orders: www.pearsontechnology.ca/DB2 ************************************************************ To unsubscribe from this newsletter, or from all IBM Press newsletters, visit our unsubscribe page and follow the posted instructions. http://www.ibmpressbooks.com/u.asp?redir=1 © 2008 Pearson Education, IBM Press. All rights reserved. 800 East 96th Street Indianapolis, Indiana 46240