IBM Press Books Newsletter—April 2010

 
New in Information Management

Just Published

The Art of Enterprise Information Architecture: A Systems-Based Approach for Unlocking Business Insight
by Mario Godinez, Eberhard Hechler, Klaus Koenig, Steve Lockwood, Martin Oberhofer, Michael Schroeck

Drawing on their extensive experience working with enterprise clients, the authors present a new, information-centric approach to architecture and powerful new models that will benefit any organization. Using these strategies and models, companies can systematically unlock the business value of information by delivering actionable, real-time information in context to enable better decision-making throughout the enterprise.

Featured Offer: Save 35% on this title, plus get FREE ground shipping in the US, when you use Coupon Code IBM5717 during checkout at ibmpressbooks.com.
 

New in Rough Cuts

Enterprise Business Intelligence: Using Data to Achieve a Global Competitive Advantage (Rough Cut)
by Mike Biere

This book is designed to provide guidance and a series of thought provoking topics to aid in determining the best course an enterprise should take in developing a Business Intelligence strategy and infrastructure. This is not a product-focused book, but rather a guide for anyone in an organization looking to structure and take advantage of their data to gain a competitive advantage.

Sample Chapter: Chapter 1, Introduction to Business Intelligence Today
 

In the News

On The Business of IT: "Both business and computer collections need this specific examination."
Midwest Book Review

Robert Ryan, author of The Business of IT, has written the article Benchmarking for Performance Management for ITWorld.com.
 

 
Upcoming Event

IBM Software Conference—
Impact 2010

May 2-7 • Las Vegas, NV
 

  • Visit the conference bookstore and receive 20% off all books.
  • Attend daily book signings including authors of IBM Press books.
  • Choose from a broad array of titles covering topics such as cloud computing, WebSphere, SOA, Java, Social Networking and more.
     
 

Coming Soon

Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
by James Mathewson, Frank Donatone, and Cynthia Fishel

These authors assert and explain how writing for the web is fundamentally different from writing for print. Their book helps writers, editors, and content strategists write effectively for the Web by taking into account how search and social media usage affects readership and audience. Readers will learn how to attract a target audience to content that is relevant to them and how to demonstrate this relevance when their target audience arrives on the site.

Follow these authors, as they discuss topics relating to the book:
Writing for Digital BlogTwitterFacebook

Featured Offer: Save 35% on this title, plus get FREE ground shipping in the US, when you use Coupon Code IBM4201 during checkout at ibmpressbooks.com.
 


Also Available Now
Access future best-sellers as they're being written

 
Getting Started with IBM WebSphere sMash (Rough Cut)
by Ronald Lynn, Karl Bishop, Brett King

IBM WebSphere sMash focuses on agile development practices for building the next generation of web applications. It provides a simple environment for developing, assembling and running applications which are aligning well with today's SOA infrastructures. This book covers the latest version of IBM WebSphere sMash, introducing the reader to all aspects relating to architecting, designing and developing applications based on the facilities provided by sMash. The book takes a pragmatic approach to both basic and advanced features by developing sample projects based on real-life scenarios.

Sample Chapter: Chapter 4, Configuration Files Explained
 


In the News

"[The authors of IBM Lotus Connections 2.5] compiled good reference material for everyone working with Lotus Connections: administrators installing and managing Connections, developers extending Connections through APIs and widgets, evangelists and consultants supporting social software deployments in organizations"
Alex Kassabov blog
 

"[Maria Azua's The Social Factor] speaks for itself. It's brilliant in its practicality, eloquence and depth."
Ozzie Coto's blog

"Ms. Azua has managed to write a book for a wide audience. For the person new to Web 2.0, she lays the groundwork of how we got where we are, and an overview of what is taking place now. For those that have been reading wikis, blogging, and tagging people, this book provides specific examples of how these technologies are being used to provide business value. It is always good to get a reminder that social media provides real BUSINESS IMPACT."
Lotus Hunter

On Surviving the War for Talent in Asia: "Managers and human resources professionals with Asian assignments will want to read her thoughts, presented in an easy-reading and brief style."
—Brad Reid, Reviews.com


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